Just recieved notice today that the Citi/Obopay “pilot” is over… am I suprised? No, at least not with the service termination. From a Citi perspective, this was a 3+ year pilot without a business owner or business case and only 2,000 cusotmers (this is not a typo.. I’m not missing any 0’s). The original plan was to gain customer insight. Once Citi invested…. the pilot dragged.. as Citi’s participation provided “value” to Obopay. Key learnings for banks: Continue reading →